UNBRANDED:
Emerge a Brand New You
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Emerge a Brand New You
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The exercises below have been designed to accompany UNBRANDED: Emerge a Brand New You.
Transition Mapping Tool
We have learned the value of “meeting people where they are”. Now it’s time for you to meet you where you are.
Consider this mapping tool as you are self-reflecting. Realistically, what is your position on this map? You may find yourself in numerous quadrants experiencing different transitions simultaneously. Going through this mapping exercise will help determine your starting point(s).
THINK, FEEL, DO. Exercise
Identify a specific situation or challenge you are experiencing. Go through this exercise putting yourself as the focal point and/or putting the other person (s) in the situation as the focal point. Based on the output; plot out some action steps from an empathetic lens.
Some examples to consider:
You’re starting a new job and feeling apprehensive about forming new relationships.
A family member and you are having conflict regarding a certain issue.
A longtime friendship has become dysfunctional.
You manage a team and collaboration has become difficult.
Personal Brand Identity Matrix Exercise
Populate this matrix using the prompts as a guideline to frame up your Personal Brand Identity. Use the prompts in the book to populate each quadrant.
Brand Voice & Tone Chart Template
Complete this simple exercise in order to figure out what you are and what you are not, simultaneously. Simply fill in the blanks in this sentence:
“I’m______________________, but I’m not_________________.”
Once you’ve repeated this process several times you will arrive at three or four sentences that best describe your brand. Here’s an example of what it might look like when you’re finished.
“I’m sincere, but I’m not exclusive.”
“I’m visionary, but I’m not detail-oriented.”
“I’m genuine, but I’m not myopic.”
“I’m energetic, but I’m not authoritative.”
Now, you have key voice characteristics as building blocks for your Voice and Tone. Creating your own Brand Voice & Tone Chart using the template below. Reference the example chart in the book for context.
T.I.C.K. External-Focused Brand Expression Exercise
Make a list of attributes and examples you currently possess (and communicate) in each quadrant. Assess where you fall in each of these quadrants on a scale of 1-5 (5 being highest ranking). This will signal what areas you need to work on to enhance your overall Brand Expression performance on an external-focused basis.
Personal Brand Internal Focused Metrics Chart
Use the prompts to check the boxes (Red, Yellow, or Green) indicating where you stand today and where you want to be in the future. This provides a prioritization of your internal areas of focus.
Red = High Priority—Areas that are both urgent and important
Yellow = Need Attention—Areas that are important but do not require immediate attention
Green = Maintain Activities—Areas to be actively maintained, keep the status quo
Personal Branding Performance Scorecard
This proprietary Personal Branding Performance Scorecard can serve as a living breathing document for measuring your performance in a variety of the key areas covered throughout the book.
The Scorecard will help you identify the areas of strength as well as the areas of opportunity. I encourage you to use it as an ongoing tool for assessment and accountability. It’s a dynamic tool that can be downloaded and updated on a consistent basis. Share your progress with others.
IKIGAI Diagram Exercise
Populate this diagram to identify:
At the intersection of what you love and what you are good at is your passion.
At the intersection of what you love and what the world needs is your mission.
At the intersection of what the world needs and what you can get paid for is your vocation.
At the intersection of what you are good at and what you can get paid for is your profession.
Values Alignment Exercise
Follow the instructions on the Values Alignment Exercise form to help determine your Top 5 Values.
Brand Essence Wheel Exercise
This is an enlightening exercise. And it can be interactive by sharing your thoughts with others as you’re working your way through the Wheel. You can refer to the “Kay” example in the book for context.
The prompts help you populate the Brand Essence wheel from the outside driving inward; ultimately leading to that concise essence statement you can make your own.
How Do You Make People Feel?
What Engagement with Me Says About Others?
What are the Key Rational & Emotional Benefits People Gain from Interacting with Me?
Descriptors for My Personality and Tonality?
What Ownable Icons are Part of My Brand?
What are My Primary Competencies and Skill Sets?
What are my Core Values?
What are the Key Rational & Emotional Benefits People Gain from Interacting with Me?
Personal Brand Story Narrative Framework Template
Populate this template with responses to the prompts to establish the building blocks of your story. Refer to book’s example of Henrietta’s Story Framework as context.
4’s Internal-Focused Brand Expression Exercise
Make a list of attributes and examples you currently possess (and communicate) in each quadrant. Assess where you fall in each of these quadrants on a scale of 1-5 (5 being highest ranking). This will signal what areas you need to work on to enhance your overall Brand Expression performance on an internal-focused basis.
Personal Brand External Focused Metrics Chart
Use the prompts to check the boxes (Red, Yellow, or Green) indicating where you stand today and where you want to be in the future. This provides a prioritization of your external areas of focus.
Red = High Priority—Areas that are both urgent and important
Yellow = Need Attention—Areas that are important but do not require immediate attention
Green = Maintain Activities—Areas to be actively maintained, keep the status quo
The Legacy Narrative Template
As an exercise, use the Legacy Narrative exercise template to craft an aspirational legacy narrative. Use your own words in capturing your innermost thoughts around how you want your legacy to unfold.
This can cause you to rethink your priorities and how you are living your life and projecting your brand. This exercise helps build your foundation around what legacy means to you. It’s a very personal concept.
Personal Branding Journal Prompt
Once you’ve completed these exercises, the recommended next step is to journal your reflections, action steps, progress, questions, etc.