Business First “Consult the Experts”

What are the top three must-haves for your marketing plan in 2019?

It is easy to get caught up in the excitement and anticipation of a new year when developing a business marketing plan. That’s why it is important to build the basic cornerstones of a solid plan first.

1 Realistic Goals & Metrics

What gets measured gets done. Focus on the goals that are realistically attainable and will work to advance your business. Each goal should have a success measure attached to it. Those metrics should involve employee accountability. This is sure to keep your staff engaged with the plan throughout the year.

2 Well-defined Target Audiences

Do your homework to better understand your target audiences. What are their behavioral drivers? The current perceptions regarding your products/services? The decision-making hierarchy in your industry/category? Garnering these key insights will help you hone in on the right prospects sooner and with more success.

3 Distinct Value Proposition

Crafting a unique value proposition will distinguish your business from the rest of the pack. Take this planning opportunity to reflect on your brand and determine the promise you make to your clients/customers that brings value to their business.